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I was watching Dragon’s Den re-runs and came across an absolute belter of a response from then-Dragon and Canadian tech entrepreneur – Michele Romanow. It was a stunning retort from defensive Founder – Jody Harbour, who had been in product development for 6 years.

‘It makes no sense in capitalism for entrepreneurs to win’, Michele began.

She explained that big corporations have more money and more people, so it doesn’t make sense for entrepreneurs to win…

… unless they’re fast.

The concept isn’t new. In 2001, Jason Jennings and Laurence Haughton published the seminal business book ‘It’s Not the Big That Eat the Small… It’s the Fast That Eat the Slow’.

The book explains what the title suggests; that fast thinking, fast decisions, getting to market faster, and sustaining speed are often the most important factors to a business’ success.

I appreciate I have a horse in this race – pun intended, but it would take some solid debate to convince me that Mixed Reality isn’t the fastest space to be in right now.

The sharing economy? Capitalism has caught up. Uber(Eats) ain’t cheap.

Crypto? Banks are right there. 1 Bitcoin? That’s a cheeky AUD $170k.

MR/VR Tech? Everyone is a first mover. It’s the wild west out there – the new frontier.

So, what’s your first move?

Whether it’s buying a headset or starting a publication *cough* - I suggest to just move… fast.

- The Squid

P.s. Speaking of headsets – did you catch Samsung’s new release? More info in the latest Vutures Intelligence Report below.

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Inside, you'll find your weekly curated analysis of the latest hardware and software trends, adoption insights, and major moves shaping the industry.

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🚀 Founded in 2012

🌏 Based in Melbourne, Australia

🤩 A passionate team creating experiences to transform human interactions.

PHORIA develops a range of XR experiences, including 360° and 180° VR films, interactive installations, and digital twins. One of its notable projects is Julaymba, an immersive XR experience that explores Indigenous Australian cultures through the Daintree Rainforest.

Their mission is to enable individuals to experience physical places in digital spaces, fostering a deeper connection to culture and environment. PHORIA leverages cutting-edge technologies such as Matterport 3D LiDAR cameras, Unreal and Unity game engines, and advanced stereoscopic techniques to create high-quality immersive content.

Through its work, PHORIA aims to generate positive social impact and contribute to the evolution of immersive storytelling

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